Manchester is the cancer capital of England. Death rates from the disease are higher than anywhere else in the country.
There are many reasons for this such as poor lifestyles and people going to see their GP too late. But one thing is certain: this is a situation which cannot carry on.
Unless this current generation starts to take stock, this sorry picture could get even worse.
Fortunately, thanks to pioneering work at places like the Christie, treatments are getting better and survival rates are improving all the time. But the best cure of all has to be to not get the disease in the first place and there are many things you can do to reduce your risk of cancer.
Change the way cancer is treated around the world
"A fantastic initiative both to increase awareness of how we prevent and detect cancer and to raise funds for Manchester's Christie Hospital." - Tony Blair, Prime Minister
"I'm still smiling. What a great night." - Jimi Goodwin, Lead singer, Doves
In January 2006, our sponsors were aligned to what the BBC called "a truly stunning event". A concert which was reported on globally: from local press to the Hollywood Reporter.
Top of the bill New Order treated the crowd to a purely Joy Division set. Johnny Marr and Andy Rourke came together for the first time since The Smiths split nearly 20 years ago. And Doves teamed up with Guy Garvey, Bernard Sumner and Johnny Marr to hammer out a few tributes and anthems.
This was a unique event. Bands playing together, some reforming just for the night and it ended with the all star cast and Shaun Ryder taking the helm to perform the Happy Monday W.F.L (Wrote For Luck) as an uplifting finale.
We've been approached by several huge name artists for Manchester v Cancer 2007 and are now ready to talk to sponsors.
Remember, we do this because three in every five people get cancer. Leading scientists are working to find cures, treatment and care for the many million sufferers. They need money to make a difference.
That's something we can provide.
The "v Cancer" is the entertainment industry fighting back by raising money and awareness of the disease.
It's why we're not just investing in research, but awareness with campaigns taking place to encourage people to look after themselves.
And of course, it was our sponsors that helped make 2006 happen. And in return they of course benefited from not only the media and advertising coverage, but also the obvious credibility by aligning to the event and the charity.
We're currently planning the dvd release of 2006 and of course MvC 2007 You can be linked to the whole project and get international publicity and massive credibility for your brand by getting involved.
Click here to receive a sponsorship pack
MvC 2006 concert could never have happened without the support and care from the following companies and organizations:
CTV Outside Broadcasts
Hard Rock Café
Harry Box Rigging
In The City
J & C Joel Ltd
Little Red Courgette
Loft 19 Design
Manchester City Football Club
Manchester Evening News
Manchester Evening News Arena
McCann Erickson Communications House
Mondiale Publishing Ltd
Newman & Co
One Point Six
Piccadilly Box Office
Premier Travel Inn
RH Production Services
Smoke Free Greater Manchester
The Lowry Hotel
The Palace Hotel
Will Shapland Mobiles
YSL Video Wallhire